Marketing a sports centre

edgex · 6 August 2019 at 12:56PM

So, they have a venue & a service.
They require different marketing approaches, & each can be segmented still further. You also have to know how to get to the real target, those that either make the decision, or push for a decision.

eg. childrens parties
Who are the target audience? The children
You can't advertise directly at the children, & i'm not aware of anywhere where you would advertise childrens parties.
So how do you get the idea of 'ice skating party' across to the children?
Invite all the local groups (Scouting, Guides, youth clubs, etc) for cheap sessions. Quality poster/banner in the entrance area promoting childrens parties. Info on a dedicated page on the website. Post on social media etc.
Each time you have a group in, you've given the children the experience of ice skating etc, & you've planted the idea that it could be an activity to do with friends. When parents ask what they'd like to do for their birthday, then that idea is already there.

BananaRepublic · 7 August 2019 at 7:28AM

edgex wrote: »

Stating the bleeding obvious, but isn't ice hockey a team sport, & therefore the vast majority of training sessions are for the team by the team.
If team members then want additional training, wouldn't they arrange that with the existing coaches, & if they're not available, use those coaches to find people that are available.

Lets take your example of the training being at 11pm(!)
Well if an individual, or a small group, want an additional specialised session, won't they just have it at 10pm at the same venue?

Ice hockey is indeed a team sport. The problem with team training is that it focusses on team skills, such as 2 on 1 and 3 on 2 drills. Ice hockey is a very technical sport, and players also need to learn skating, shooting, stick handling, puck protection, transitions, and so on. These skills can be taught, but a full size rink costs almost £190 per hour to rent, and lots of people want to hire it, so free slots tend to be at unsocial hours. Team training has one or maybe two coaches and 30 or more players. You can’t teach fundamental skills then. There are not enough coaches, and there are too many ability levels. Hence the need for a training centre that can teach in small groups and one on one. Trust me, I train at this centre and it is fantastic.

lucyfrancine · 9 August 2019 at 6:10PM

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Marketing a sports centre

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