The reason why there are fewer competitions?

WeAreGhosts · 23 August 2018 at 7:47PM

Apart from everyone having a limited budget these days ...

I was talking to a marketing exec recently who works with large household-name brands. We got on to competitions, and the fact there are far fewer these days than, say, 3/5 years ago. Apparently what has contributed to this is companies sending their products to bloggers/vloggers. So instead of the hassle of running competitions (and apparently, some "compers" are "a nightmare" - her words!), and them not getting that much in return, they now send to bloggers/vloggers who have thousands/millions of subscribers - it's easy & cheap advertising.

I get what they mean about competitions being a hassle - lots of rules to abide by, not *that* much exposure for the brand or product, and those "nightmare" compers (we've all seen it happen, haven't we?!).

I got to admit, though, seeing a haughty princess on her YouTube channel unboxing tons of products that she's never gonna use is more than a little annoying. Plus they get paid for it through advertising etc ...

sleepyjones · 24 August 2018 at 1:06AM

There are few things that annoy me more than the term "Social influencer" ... especially when people use it about themselves ... and I hate "mummy bloggers" too, exploitation of the highest order in my opinion.

(If you're a mummy blogger and reading this and don't agree then that's fine, it's just my opinion)

hdh74 · 24 August 2018 at 8:21AM

sleepyjones wrote: »

There are few things that annoy me more than the term "Social influencer" ... especially when people use it about themselves ... and I hate "mummy bloggers" too, exploitation of the highest order in my opinion.

(If you're a mummy blogger and reading this and don't agree then that's fine, it's just my opinion)

inflencers my !!!!... sorry I've got a wee blog though I haven't posted on it for ages and I'd feel a right prat calling myself that.

Blueyez · 24 August 2018 at 10:20PM

WeAreGhosts wrote: »

Apart from everyone having a limited budget these days ...

I was talking to a marketing exec recently who works with large household-name brands. We got on to competitions, and the fact there are far fewer these days than, say, 3/5 years ago. Apparently what has contributed to this is companies sending their products to bloggers/vloggers. So instead of the hassle of running competitions (and apparently, some "compers" are "a nightmare" - her words!), and them not getting that much in return, they now send to bloggers/vloggers who have thousands/millions of subscribers - it's easy & cheap advertising.

I get what they mean about competitions being a hassle - lots of rules to abide by, not *that* much exposure for the brand or product, and those "nightmare" compers (we've all seen it happen, haven't we?!).

I got to admit, though, seeing a haughty princess on her YouTube channel unboxing tons of products that she's never gonna use is more than a little annoying. Plus they get paid for it through advertising etc ...

I've noticed that some Brands/companies outsource to PR companies for their promotion & running of things like competitions/giveaways and the hosting/maintaining of their social media accounts-Yet others use their own "in house"PR/Media people. I find this more interesting than most people would

I'm not a fan of vloggers, some of my teenage relatives are, I usually move out of the room fast when they are on! haughty princess. I can sadly see the trend continuing though, vlogging/blogging is continuously popular with the child/young adult demographic. I'm taking a back seat from comping, probably giving it up completely to focus on my health, maybe the odd one or two here and there but it will be interesting none the less to see the future of comping/vlogging & the future of marketing & PR relationship between businesses & consumer.

Minnibix · 24 August 2018 at 10:55PM

I am trying to lose some weight with a diet club & have found some Vlogs/Blogs on YouTube that give you meal ideas etc really interesting, however I have noticed recently that all bar one of these vloggers/bloggers are advertising and running little comps of things they have been sent. I have unsubscribed to all of these vlogs bar one.

hdh74 · 25 August 2018 at 7:46AM

I see loads of blogs lately that have so clearly been set up for no other reason than to get free stuff to review. Then they run comps to get followers. Then because they get followers they get better free stuff. >>>>> And there's literally zero content other than reviews (which I doubt many people read) and comps to keep the followers up. The PR companies purely chase the stats for followers and page views etc, but will probably work out eventually that their marketing audience isn't really engaging.

bubblebobble23 · 25 August 2018 at 2:14PM

I find bloggers and you tubers so depressing. Beggin for freebies/money via donations aside the way most believe they have a right to dish out life advice constantly is so bleugh.

I gave up entering rafflecopters/gleams as I refuse to support the culture of freebies. The more you enter them he worse you make these things.

But then I came across this blog which claimed the blogger is a millionaire through freebies, blogging and betting. After reading this about comping
https://theminimillionaire.com/save-money/competitions-2016/
I wanted to throw my computer out the window!
:mad:

Juzza12 · 25 August 2018 at 2:53PM

hdh74 wrote: »

I see loads of blogs lately that have so clearly been set up for no other reason than to get free stuff to review. Then they run comps to get followers. Then because they get followers they get better free stuff. >>>>> And there's literally zero content other than reviews (which I doubt many people read) and comps to keep the followers up. The PR companies purely chase the stats for followers and page views etc, but will probably work out eventually that their marketing audience isn't really engaging.

I often find the reviews are terrible and don't actually tell you very much either.

mummy2threeboys · 25 August 2018 at 7:21PM

I'm a mummy blogger ..but not in the way it is now. I did it as a lot did an online diary (my family are scattered). I do talk about Home ed and my kids, But mostly it's used for sharing historical knitting/crochet patterns that I have converted to modern "language" and my own written ones. I find it odd people actually feel they Influence people with blogs/vlogs. Plus opinion is just that someones opinion. To me to seems Narcissim is rife at the moment . What happened to doing something without having to post about it everywhere ? People spend so much time on social media without actually socialising, How often do you go out and see couples and families glued to their phones? We all thought the net would bring us together and connect us more, instead it feels like someones opened Pandoras box.

JamboDP · 25 August 2018 at 7:51PM

If I put down on here what I think about Bloggers/Vloggers I think I would be barred for life from MSE.

xGogsx · 22 May 2019 at 2:13PM

Competitions seem to be ran via social media these days -and often by the influencers. It's a means to increase social following and I guess it means the influencer is the one that has to worry about the terms and conditions...

The reason why there are fewer competitions?

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