Plusnet denying £50 reward offer

I checked MSE for offers in my area and decided on plusnet - £18.99 / month for 18 month contract, no £10 activation fee and £50 reward - which ended on Tuesday 5th December. I applied and saw the £50 reward starred on the offer on the plusnet website. I got a confirmation email of my order on December 3th. There was no mention of the £50 reward but I remembered MSE saying i'd get an email saying how to claim this. Waited a week and heard nothing so I raised a question on this through their website. Plusnet replied there was no such £50 cashback/reward a spart of my deal! How can I prove there was?
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