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Surely it is up to the car hire company to check before accepting the booking. Once they have accepted the booking they are taking the risk that their own underwriting does not function effectively.
It may be that their stance works in the USA, but it certainly does not work in the UK where consumer protection legislation is reasonably effective.
Originally posted by brianposter
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But a booking is not a contract...(although your post did make me think of Seinfield and understanding what a reservation is...). In order for make the booking a contract you need to fulfil the terms and conditions, which the OP didn't. You can't walk into an airport and head straight through to the gate with no check in details or no passport because you made a booking in advance, for security reasons they still have to make sure it's you and you're not a security risk, same goes with renting a car.
OP, you say the vehicle was pre-booked with a credit card (if it was a debit card this makes a huge difference, but you said credit so I'll presume that unless you update otherwise), was this through a third party company, or directly with Enterprise and was the credit card in your name and the one registered to your home address?