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  • FIRST POST
    • S_uk
    • By S_uk 29th Sep 19, 1:50 PM
    • 64Posts
    • 14Thanks
    S_uk
    0 WOW
    Sainsbury’s drops Basics as part of new five-year plan
    • #1
    • 29th Sep 19, 1:50 PM
    0 WOW
    Sainsbury’s drops Basics as part of new five-year plan 29th Sep 19 at 1:50 PM
    Sainsbury’s this week added 120 new products under 12 tertiary brands that will replace its existing Basics entry-level own label range. Food Commercial director Paul Mills-Hicks admitted that “Basics wasn’t working in terms of doing the job we needed it to do”. It will have 200 lines by the end of the year and one more brand will be added.
    https://www.thegrocer.co.uk/own-label/sainsburys-drops-own-label-basics-range-as-part-of-new-five-year-plan/597989.article

    Interesting that Sainsbury's has decided to go down the same route as Tesco and scrap its value products and replace it with another budget label range.

    Would you say the creation of the new Tesco value 'brands' was worth it? I don't really see much difference between them and their old value stuff? Isn't a lot of it exactly the same with different packaging? Or is it all about perception to help reduce market loss to Aldi/Lidl?
Page 1
    • General Grant
    • By General Grant 29th Sep 19, 2:04 PM
    • 1,218 Posts
    • 1,114 Thanks
    General Grant
    • #2
    • 29th Sep 19, 2:04 PM
    • #2
    • 29th Sep 19, 2:04 PM
    I wonder what the "the job we needed it to do" was?
    • LeeUK
    • By LeeUK 29th Sep 19, 3:30 PM
    • 6,460 Posts
    • 2,985 Thanks
    LeeUK
    • #3
    • 29th Sep 19, 3:30 PM
    • #3
    • 29th Sep 19, 3:30 PM
    It's another way of trying to beat ALDI by having own brand instead of own label. Also to pull in more customers as people on a tight budget would go to ALDI and not to Tesco/Sainsbury as a trolley full of value/basic lines just screamed pauper.
    • kimplus8
    • By kimplus8 29th Sep 19, 3:59 PM
    • 851 Posts
    • 2,312 Thanks
    kimplus8
    • #4
    • 29th Sep 19, 3:59 PM
    • #4
    • 29th Sep 19, 3:59 PM
    from what I can tell the products are essentially the same thing, just in fancier packaging and a higher price point. I frequently buy 'tesco value' which is now 'Mollys' baked good 'stock-something' tinned/packaged goods, etc. The Mollys biscuits are identical to the value ones, as are the beans, spaghetti hoops etc.
    I do think they are trying to seem appealing to the market they have now lost to the likes of lidl/aldi, and I'm pretty sure ASDA and Morrison will follow and do a similar shake up of their budget ranges to keep inline with their competitors.
    I have def noticed an increase in the prices though with these packaging/branding changes which is a shame, but I suppose the fancier packaging must cost more to produce.
    Mum to 8 troopersDave Ramsey and Martin Lewis are my Money Saving Heros.
    • Grumpelstiltskin
    • By Grumpelstiltskin 29th Sep 19, 4:28 PM
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    Grumpelstiltskin
    • #5
    • 29th Sep 19, 4:28 PM
    • #5
    • 29th Sep 19, 4:28 PM
    I am a big fan of Sainsburys Basic range, I better stock up what I can.
    As far as I am concerned it's just a ploy to increase prices for the same quality.
    I am not a bit bothered about having a basket full of Basic items when other people have more expensive brands.
    • kimplus8
    • By kimplus8 29th Sep 19, 5:14 PM
    • 851 Posts
    • 2,312 Thanks
    kimplus8
    • #6
    • 29th Sep 19, 5:14 PM
    • #6
    • 29th Sep 19, 5:14 PM
    I am a big fan of Sainsburys Basic range, I better stock up what I can.
    As far as I am concerned it's just a ploy to increase prices for the same quality.
    I am not a bit bothered about having a basket full of Basic items when other people have more expensive brands.
    Originally posted by Grumpelstiltskin
    I'm much the same, I don't care at all that my basket has basic items, However, my kids are less than impressed that their lunch boxes reflect my cheap spending habits. :-)
    Mum to 8 troopersDave Ramsey and Martin Lewis are my Money Saving Heros.
  • archived user
    • #7
    • 30th Sep 19, 11:32 AM
    • #7
    • 30th Sep 19, 11:32 AM
    I am a big fan of Sainsburys Basic range, I better stock up what I can.
    As far as I am concerned it's just a ploy to increase prices for the same quality.
    I am not a bit bothered about having a basket full of Basic items when other people have more expensive brands.
    Originally posted by Grumpelstiltskin
    Prices of the former Basics lines for the fresh items have been the same, Dairy is Mary Ann's (the name of the wife of the founder John) and meat is J James
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