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  • FIRST POST
    • mizco
    • By mizco 5th Jan 18, 10:59 AM
    • 17Posts
    • 0Thanks
    mizco
    Setting up a skin clinic offering Botox and Filler treatments
    • #1
    • 5th Jan 18, 10:59 AM
    Setting up a skin clinic offering Botox and Filler treatments 5th Jan 18 at 10:59 AM
    My sister (a registered nurse for 12 years) and I are setting up a skin treatment clinic providing botox and dermal fillers.

    I would like get the forums opinions on how best to advertise and promote the clinic.

    I'm also interested to hear what your personal thoughts are on these types of non surgical procedures. Have you or friends had them done? Do you feel there is a stigma attached?

    I have searched the forum for other threads like this but they all seem to become about "only surgeons should do this" or "your not trained for this" etc.

    please don't make it about that - my sister is about trained nurse and has worked with needles for 12 years in both the NHS and private sector. She's even injected eye balls! She has completed thefillers and toxin course, and has organised insurance etc.

    Thanks for reading!
Page 1
    • lincroft1710
    • By lincroft1710 5th Jan 18, 3:05 PM
    • 10,602 Posts
    • 8,823 Thanks
    lincroft1710
    • #2
    • 5th Jan 18, 3:05 PM
    • #2
    • 5th Jan 18, 3:05 PM
    Personal thoughts - Botox has always sounded a dangerous procedure to me.
    • wjr4
    • By wjr4 5th Jan 18, 3:08 PM
    • 364 Posts
    • 228 Thanks
    wjr4
    • #3
    • 5th Jan 18, 3:08 PM
    • #3
    • 5th Jan 18, 3:08 PM
    Instagram for advertising.
    • Browntoa
    • By Browntoa 5th Jan 18, 3:24 PM
    • 32,862 Posts
    • 38,447 Thanks
    Browntoa
    • #4
    • 5th Jan 18, 3:24 PM
    • #4
    • 5th Jan 18, 3:24 PM
    Saturated market these days (unless you have a prime address somewhere)
    I'm the Board Guide of the Referrers ,Telephones, Pensions , Shop Don't drop ,over 50's and Discount Code boards which means I volunteer to help get your forum questions answered and keep the forum runnning smoothly .However, please remember, board guides don't read every post. If you spot an inappropriate or illegal post please report it to forumteam@moneysavingexpert.com Any views are mine and not the official line of MoneySavingExpert.
    • mizco
    • By mizco 5th Jan 18, 4:01 PM
    • 17 Posts
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    mizco
    • #5
    • 5th Jan 18, 4:01 PM
    • #5
    • 5th Jan 18, 4:01 PM
    Saturated market these days (unless you have a prime address somewhere)
    Originally posted by Browntoa
    I don;t think its about the location in this kind of business. If your serivce & reputation is good, people will find you. Obviously its not brilliant if you're in the middle of nowhere, but it doesn't need to be a high footfall area either.
    • mizco
    • By mizco 5th Jan 18, 4:02 PM
    • 17 Posts
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    mizco
    • #6
    • 5th Jan 18, 4:02 PM
    • #6
    • 5th Jan 18, 4:02 PM
    Instagram for advertising.
    Originally posted by rjw4
    Thanks, do you have any suggestions as to the type of content?
    • Wizzbang
    • By Wizzbang 5th Jan 18, 9:29 PM
    • 4,365 Posts
    • 9,920 Thanks
    Wizzbang
    • #7
    • 5th Jan 18, 9:29 PM
    • #7
    • 5th Jan 18, 9:29 PM
    Is your sister a qualified prescriber? She specifically needs to do a V300 non-medical prescribing course. Will she get further aesthetic training? She needs it before she can administer either.

    http://www.aestheticprofessionals.co.uk/blog/2016/12/who-can-perform-botox-and-filler-treatments-in-the-uk/

    Would you trust anyone who wasn't qualified, registered etc? In my opinion, the qualifications and experience are the most important things. How will your sister maintain her CPD? Along with hygiene and the right kinds of indemnity insurance etc. That's what I'd be looking for, if I wanted that kind of thing done. Would you trust a new clinic? I know you act like you're not interested in that, but it's really at the heart of what anyone should be looking for.

    Regarding advertising, think about publications which you would trust or look to if you wanted that kind of thing doing.
    Minimalist
    Extra income since 01/11/12 34,570.30
    (Not inc coupons, yellow stickies, bank interest or loyalty rewards because I have better things to do than catalogue everything!) Swagbucks 2,413.50
    • mizco
    • By mizco 9th Jan 18, 12:22 PM
    • 17 Posts
    • 0 Thanks
    mizco
    • #8
    • 9th Jan 18, 12:22 PM
    • #8
    • 9th Jan 18, 12:22 PM
    Is your sister a qualified prescriber? She specifically needs to do a V300 non-medical prescribing course. Will she get further aesthetic training? She needs it before she can administer either.

    http://www.aestheticprofessionals.co.uk/blog/2016/12/who-can-perform-botox-and-filler-treatments-in-the-uk/

    Would you trust anyone who wasn't qualified, registered etc? In my opinion, the qualifications and experience are the most important things. How will your sister maintain her CPD? Along with hygiene and the right kinds of indemnity insurance etc. That's what I'd be looking for, if I wanted that kind of thing done. Would you trust a new clinic? I know you act like you're not interested in that, but it's really at the heart of what anyone should be looking for.

    Regarding advertising, think about publications which you would trust or look to if you wanted that kind of thing doing.
    Originally posted by Wizzbang
    Its a bit unfair to say i'm "not interested", its just that we've covered all the points you have mentioned, i.e we are ready to get started both professionally and legally.
    • musafir05
    • By musafir05 10th Jan 18, 11:06 AM
    • 159 Posts
    • 41 Thanks
    musafir05
    • #9
    • 10th Jan 18, 11:06 AM
    • #9
    • 10th Jan 18, 11:06 AM
    Facebook and Instagram is your friend.
    • mizco
    • By mizco 10th Jan 18, 5:45 PM
    • 17 Posts
    • 0 Thanks
    mizco
    thanks, do you have any suggestions for the type of content?
    • Wizzbang
    • By Wizzbang 10th Jan 18, 9:37 PM
    • 4,365 Posts
    • 9,920 Thanks
    Wizzbang
    I disagree, the point I was trying to make was about appearing professional. I would not look to social media for a health professional. I work in the same business area. As I said before, you need to target professional publications.

    So I'll ask the same questions again - where would you look if you wanted to find someone to do this kind of treatment? And after that, where would you be looking to check out their qualifications?

    And, why would you go to a new clinic you've never heard of? Wouldn't you want the reassurance of an established brand or surgeon? You seem very naive based on what you have posted. I would suggest you and your sister need to do some further training - I'd be looking for CPD courses on setting up in independent practice. You would learn about marketing, advertising, what you legally can and cannot say, how to invoice, set up contracts, insurance and so on.

    But again, if you were reputable and trained - you'd already be members of a professional body and would know this kind of thing. It's quite worrying that you need to ask in a place like this, for lay people .
    Minimalist
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    • mizco
    • By mizco 11th Jan 18, 1:12 PM
    • 17 Posts
    • 0 Thanks
    mizco
    I disagree, the point I was trying to make was about appearing professional. I would not look to social media for a health professional. I work in the same business area. As I said before, you need to target professional publications.

    So I'll ask the same questions again - where would you look if you wanted to find someone to do this kind of treatment? And after that, where would you be looking to check out their qualifications?

    And, why would you go to a new clinic you've never heard of? Wouldn't you want the reassurance of an established brand or surgeon? You seem very naive based on what you have posted. I would suggest you and your sister need to do some further training - I'd be looking for CPD courses on setting up in independent practice. You would learn about marketing, advertising, what you legally can and cannot say, how to invoice, set up contracts, insurance and so on.

    But again, if you were reputable and trained - you'd already be members of a professional body and would know this kind of thing. It's quite worrying that you need to ask in a place like this, for lay people .
    Originally posted by Wizzbang
    I fully agree with you aswell, its all about professionalism.

    Where would you look if you wanted to find someone to do this kind of treatment?


    If it was me, i would probably ask friends for reccomendations or use google. Then I would check the practioners details on their governing bodies website.

    Why would you go to a new clinic you've never heard of?

    If a friend reccomends them or they have good reviews


    Wouldn't you want the reassurance of an established brand or surgeon?

    Possibly. But then expirience may lack the personal touch. Would I be able to contact the surgeon directly for a quick question, or would i need to arrange an appointment with their PA?. Will I just be another number to them? Will they charge me for a consultion? Am I a priority for them or will they want to deal with me quickly so they can make time for the patients who are having more expensive treatments?

    I'd be looking for CPD courses on setting up in independent practice. You would learn about marketing, advertising, what you legally can and cannot say, how to invoice, set up contracts, insurance and so on.

    Thats great, I will pass this info onto my sister.

    If you were reputable and trained - you'd already be members of a professional body and would know this kind of thing. It's quite worrying that you need to ask in a place like this, for lay people .

    Again, a bit unfair. My sister is trained and registered with the NMC. She is not a prescirber but we have an arrangement with a prescriber in place. The reason i asked here was precisely because i wanted the opinions of lay people.
    • lincroft1710
    • By lincroft1710 11th Jan 18, 2:58 PM
    • 10,602 Posts
    • 8,823 Thanks
    lincroft1710

    Wouldn't you want the reassurance of an established brand or surgeon?

    Possibly. But then expirience may lack the personal touch. Would I be able to contact the surgeon directly for a quick question, or would i need to arrange an appointment with their PA?. Will I just be another number to them? Will they charge me for a consultion? Am I a priority for them or will they want to deal with me quickly so they can make time for the patients who are having more expensive treatments?
    Originally posted by mizco
    Inexperience may also lack the personal touch. What you have posted wouldn't persuade me to chose you rather than an established brand/surgeon.
    • M30
    • By M30 20th Jan 18, 4:43 PM
    • 21 Posts
    • 30 Thanks
    M30
    First of all Congratulations! - the cosmetic industry is growing every single day and more and more people are trying to improve there looks! (Men & Women)

    I work in a reputable clinic so I know this will be a success for you and your sister!

    I personally wouldn!!!8217;t have any procedures eg Botox/dermal fillers. I would definitely try fat freezing and laser hair removal. So if you haven!!!8217;t thought of that already you should definitely add that to your list.

    I love clinics to look fresh, clean and classy so I think the interior is very important! - I would promote on social media because social media is huge for any business but most importantly when it comes to clinics clients love to find out who you are before they visit. Social Media, google, blogs and word of mouth!!

    Good Luck in your venture! X
    • jaks111
    • By jaks111 27th Jan 18, 12:16 AM
    • 529 Posts
    • 144 Thanks
    jaks111
    Good luck for the future for you both....
    What area will you be starting in as my daughter is a nurse prescriber
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