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    • MSE Martin
    • By MSE Martin 20th Oct 06, 2:27 PM
    • 8,115Posts
    • 42,285Thanks
    MSE Martin
    0 WOW
    Mysupermarket online food shopping comparison
    • #1
    • 20th Oct 06, 2:27 PM
    0 WOW
    Mysupermarket online food shopping comparison 20th Oct 06 at 2:27 PM
    What is it?

    Mysupermarket is a new supermarket shopping comparison service that launched last week, a welcome addition to the price comparison market. While given access pre-launch, sadly the site didn't work then, so I've waited to publish my review until it's fully up and running.

    What does it do?

    Quite simply, you plug in the shopping you are planning to order online and it tells you the cost of the shopping basket with Ocado, Tesco, Asda or Sainsbury (the four main online supermarkets). You can then choose to see the cheapest and click through to make your order.

    To do this, visit: MySupermarket

    It will now be permanently listed in the Shopping section of the site as a comparison service. It should be noted - the site has problems if you use the Firefox browser, so access it via Internet Explorer.

    My wish list for improvement

    My prime problem is that delivery costs aren't included and this can make a real difference.

    Yet I would also like to see the 'perfect goods basket' as an option - i.e. if you were to buy the cheapest goods from each supermarket what would the price be? This would enable you to decide for a big shop (e.g. if you are doing a party) that perhaps splitting the goods into two supermarkets would be cheaper - if it could automate this choice for you - then it'd be even more effective.

    How does it make money?

    At the moment it doesn't, it has no revenue links. Its plan is to start to carry targeted brand advertisements (not for supermarkets but for products) once the traffic is up.

    Also while the core service is likely to remain free, additional bolt-on features that need paying for are planned. For example an ability to search goods via dietary or health requirements - and to break down and switch products due to your predefined health requirements.


    A positive new innovation that is to be welcomed. Do remember of course though that by shopping online you may be missing out on switching goods to cheaper priced specials available in the stores (then again it does help stop impulse buying).


    Last edited by Former MSE Natasha; 24-10-2006 at 7:30 PM.
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.

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Page 1
    • puj
    • By puj 20th Oct 06, 5:02 PM
    • 146 Posts
    • 94 Thanks
    • #2
    • 20th Oct 06, 5:02 PM
    • #2
    • 20th Oct 06, 5:02 PM
    Looks very intresting but it doesent seem to work very well with firefox when you get near the checkout.
    • ec9wrr
    • By ec9wrr 20th Oct 06, 6:57 PM
    • 161 Posts
    • 45 Thanks
    • #3
    • 20th Oct 06, 6:57 PM
    • #3
    • 20th Oct 06, 6:57 PM
    what a clever website!
  • outrageous_monkey
    • #4
    • 20th Oct 06, 8:45 PM
    • #4
    • 20th Oct 06, 8:45 PM
    Thats a fab website. Just got a few bits of my shopping from this morning checked out, and after the price comparison, I (for once) chose the cheapest supermarket.
    I also remember the words of my friends, but I would rather have enemies than friends like you

    would like to make it known that ZubeZubes avvy is a DHN, she's not dancing
    • kittykat500
    • By kittykat500 21st Oct 06, 11:37 AM
    • 525 Posts
    • 347 Thanks
    • #5
    • 21st Oct 06, 11:37 AM
    • #5
    • 21st Oct 06, 11:37 AM
    Hi all,

    I was worried that the offers quoted on the Tesco website, shown via, would be for those buying online only. Happy to say that for the items I was interested in, the offers were available instore too!

    Therefore very useful site for those not shopping online too.
  • noyk
    • #6
    • 21st Oct 06, 7:01 PM
    • #6
    • 21st Oct 06, 7:01 PM
    I personally think food is one of the most important things in life (i always like to see the food i'm buying before i eat it, a little like trying on clothes)!
    Buying it online unless you have a very grey diet isn't really suitable.
    Thus, the "cheapest" does not equal the "best value for money". It would otherwise have been a good idea though!
  • Edinburghlass
    • #7
    • 21st Oct 06, 7:06 PM
    • #7
    • 21st Oct 06, 7:06 PM
    Well, grey diet or colourful diet you don't actually need to proceed to shop with this comparison site as you input the goods you would normally buy and it tells you the prices across four supermarkets so you can see which is cheapest
  • bubbles
    • #8
    • 21st Oct 06, 10:34 PM
    • #8
    • 21st Oct 06, 10:34 PM
    Great idea and what a relief. I added everything on my favourites list (quite big!) and Tesco came out 20 cheaper than the 2nd best! Luckily for me i had just placed my order at Tesco's before i found this thread! One thing Martin, is there a button available where you could just select all products from your favourites list? That would make it much quicker if you have abig shopping list like i have. If there was one there, i missed it so i apologise in advance if thats the case!

    I LOVED the fact that it brings up the pictures though but is it possible to see a list of the products it doesnt show, ie the ones that weren't in stock?

    bubs x
  • julesgr
    • #9
    • 21st Oct 06, 10:39 PM
    • #9
    • 21st Oct 06, 10:39 PM
    i did my shopping in Tescos and checked the receipt against mysupermarket and tesco cameup marginally cheaper due to teh bogofs etc
    Weight loss since 01/08/07 - 72 lbs
  • bubbles
    Im so dumb! I thought Martin created this site! Sorry..its late and all that ...
    • AuntyJean
    • By AuntyJean 25th Oct 06, 6:34 AM
    • 573 Posts
    • 184 Thanks
    I shop at Sainsbury's because it is the only supermarket within walking distance. It would be uneconomic to drive to Tesco. I have always felt I was paying over the odds.

    However, I just used this site to put in my average weekly shop and was aghast to find that my basket was cheaper than Tesco by about 8!! Asda was even dearer!!

    Thank you. I feel so much better now.
    There is always light within the dark
    • BackSeat
    • By BackSeat 25th Oct 06, 7:11 AM
    • 5 Posts
    • 5 Thanks
    Another one of these "best viewed with Internet Explorer" sites.

    Next we'll have car manufacturers saying, "This car best driven on A roads with a '3' in the number".

    I can't run Internet Explorer (and there are lots of people who don't want to run it); hopefully this site will get corrected soon.
    • PaleScene
    • By PaleScene 25th Oct 06, 11:02 AM
    • 1,029 Posts
    • 800 Thanks
    I started off quite interested and impressed, filling up as if on the Tesco site but when I tried to switch to Sainsburys for comparison I only got their choices and couldn't get it to give me an overview so I could pick other things - therefore failing to take advantage of things like the fact that Tesco has nothing approximating Crunchy Nut Red but other supermarkets do - I was locked to Crunchy Nut Original by then. It's probably a good choice if you shop online anyway and just want the feelgood that you've saved against other supermarkets, and I may have another lookthrough sometime for individual price comparisons but my overall reaction is that it's just as frustrating if not more so (given the potential) as shopping at the host sites.
    Do I Need One Stops All Unnecessary Reckless Spending
    2 CSC - 30

    • Raspberry Swirl
    • By Raspberry Swirl 25th Oct 06, 11:19 AM
    • 1,380 Posts
    • 1,442 Thanks
    Raspberry Swirl
    unfortunately it won't let me use asda for a price comparison as they don't deliver to me address (even though they're a 5 minute drive from me).

    it would be useful if you could still compare costs even though they don't deliver, just so i could use it as a basis for choosing which supermarket to go to as i don't do online supermarket shopping.
    • poorbutrich
    • By poorbutrich 25th Oct 06, 12:12 PM
    • 1,514 Posts
    • 5,823 Thanks
    I LOVE IT! I'm not going shopping without consulting this first.
    Thanks Martin!
  • quixy
    Much better User Interface and display of products than TESCO. Excellent beatutifully designed website. Was worried first when some of my favourites were missing but checked tescos and they were "not currently available".
    I will prob shop at tescos anyway - but this is a much better shopping experience. Tesco IT : you have much to learn here!!!!
    • PaleScene
    • By PaleScene 25th Oct 06, 2:56 PM
    • 1,029 Posts
    • 800 Thanks
    Much better User Interface and display of products than TESCO. Excellent beatutifully designed website. Was worried first when some of my favourites were missing but checked tescos and they were "not currently available".
    I will prob shop at tescos anyway - but this is a much better shopping experience. Tesco IT : you have much to learn here!!!!
    by quixy
    Good insight quixy - because I don't often shop online I hadn't really taken in that the shop interface belongs to MySupermarket... but I do agree it's better than the shops themselves
    Do I Need One Stops All Unnecessary Reckless Spending
    2 CSC - 30

  • RachelD
    I loved this site. I occasionally use Tesco for internet shopping but usually do a weekly Asda shop - Asda doesn't deliver to my postcode.

    Tesco came out cheaper than Asda and 12 cheaper than Sainsburys. The brilliant bit was at the end when it highlighted 8 items I could save a further 15 on. You can substitute their choice of cheaper item if you wish.
    One was where I had chosen 2 bottles of Tesco bleach but 2 bottles of Parazone were cheaper - I'd normally just assume the own brand was cheaper. The other options were on wine, lemons (unwaxed for saver lemons) and dishwasher tablets. Really good feature .

    The only minor downside was that when I switched to Tesco 3 of my fruit BOGOFs would have ended when it got to my chosen delivery day. I was shopping more than a week ahead.

    I liked the layout too- when I use Tescos site I used to get so frustrated looking for my coffee amongst 300 brands- and I used to miss out whole departments, like wine or household.

    I'll use it again but probably still get drawn to an actual Asda for the clothes.
    if i had known then what i know now
  • Sooboo
    I've just checked out two items I bought this afternoon, the prices are correct on this website but I could have got them elsewhere for a lot less after making the comparison!! Very useful site for when you're buying more expensive items.
    • curriej99
    • By curriej99 25th Oct 06, 5:06 PM
    • 100 Posts
    • 103 Thanks
    But surely 'own brand' varieties of any one product eg. beans, will vary in quality and taste dramatically from shop to shop. Most stores usually offer at least two types of 'own brand' beans, say. A cheap one and a super-cheap one.
    My point being that a tin of own brand waitrose beans will probably taste superior (and allow you to live longer) than a tin of asda's.
    So are we gaining, knocking ten quid off our bill by shopping elsewhere?
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