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  • FIRST POST
    • MSE Martin
    • By MSE Martin 6th Jan 06, 5:11 PM
    • 8,115Posts
    • 42,285Thanks
    MSE Martin
    Book and Site Advert, a sneak preview
    • #1
    • 6th Jan 06, 5:11 PM
    Book and Site Advert, a sneak preview 6th Jan 06 at 5:11 PM
    From 16 Jan across the tube in London there is going to be an advert for the Money Diet by the publishers. It will run for two weeks and will be on many station platforms. I managed to persuade the publishers to let me piggyback an advert for the site within it, and thought I would give you all a sneak preview.

    Martin

    If you've not read about the Money Diet book or how to get it for less read full details here (cheapest cover price Amazon £3.99)

    Click the following image to download a fully readable PDF file
    (about 1Mb)


    Last edited by Former MSE Andrea; 09-01-2006 at 3:28 PM.
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.

    Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.

    Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
Page 1
    • iwanttosave
    • By iwanttosave 6th Jan 06, 5:14 PM
    • 32,245 Posts
    • 23,299 Thanks
    iwanttosave
    • #2
    • 6th Jan 06, 5:14 PM
    • #2
    • 6th Jan 06, 5:14 PM
    aaaaaaarrrrrrrrggggggggghhhhh, as if the site isn't busy enough :rolleyes: Like the ad though, very eye catching.

    Two words. stripy and shirt :rolleyes:

    Work like you don't need money,
    Love like you've never been hurt,
    And dance like no one's watching

    Save the cheerleader, save the world!
    • skylight
    • By skylight 6th Jan 06, 5:21 PM
    • 10,424 Posts
    • 16,875 Thanks
    skylight
    • #3
    • 6th Jan 06, 5:21 PM
    • #3
    • 6th Jan 06, 5:21 PM
    Thats going to be a flammin great big advert!!!!

    Have you seen a full size one yet???? I suppose seeing yourself on TV is one thing, but a great big double the size of yourself might be a bit freaky!

    Know which platforms we have to go to yet? And do we get any commissions for making loud remarks/ pointing it out to other travellers??

    Back to the point - nice ad - bright and colourful (and a stripey shirt!)
    • MSE Martin
    • By MSE Martin 6th Jan 06, 5:29 PM
    • 8,115 Posts
    • 42,285 Thanks
    MSE Martin
    • #4
    • 6th Jan 06, 5:29 PM
    • #4
    • 6th Jan 06, 5:29 PM
    No I've not seen a full size one yet - apparently I am going to be nine feet tall. Sadly that makes it a very non-MoneySaving venture for me as it means I am going to have to avoid the tube for two weeks! Its going to be at 80 stations, if you folks would like I can add a list of them in...

    Martin
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.

    Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.

    Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
  • elvis_bloggs
    • #5
    • 6th Jan 06, 6:00 PM
    • #5
    • 6th Jan 06, 6:00 PM
    No I've not seen a full size one yet ... I am going to have to avoid the tube for two weeks! Its going to be at 80 stations...

    Martin
    by MSE Martin
    I have to avoid certain places too Martin.
    • mini
    • By mini 8th Jan 06, 11:36 PM
    • 820 Posts
    • 1,426 Thanks
    mini
    • #6
    • 8th Jan 06, 11:36 PM
    • #6
    • 8th Jan 06, 11:36 PM
    being nine feet tall isn't very mony saving, your stripey shirts would cost even more!
  • dbilsborough
    • #7
    • 11th Jan 06, 8:02 AM
    • #7
    • 11th Jan 06, 8:02 AM
    almost looks like your zip is undone on that pic, the curse of the button fly?
    • Meteorological
    • By Meteorological 11th Jan 06, 10:31 AM
    • 8 Posts
    • 10 Thanks
    Meteorological
    • #8
    • 11th Jan 06, 10:31 AM
    • #8
    • 11th Jan 06, 10:31 AM
    Great something else to distract me driving the train into the platform
  • innovate
    • #9
    • 11th Jan 06, 10:52 AM
    • #9
    • 11th Jan 06, 10:52 AM
    Super!

    Would be great to see this ad in some of the daylies as well - that way the 80% or so of people who don't live/work in London also stand a chance to get alerted

    Another idea would be trains and/or Post Offices - though I have no idea how much it costs to advertise with them.
    • MSE Martin
    • By MSE Martin 11th Jan 06, 12:10 PM
    • 8,115 Posts
    • 42,285 Thanks
    MSE Martin
    Hi innovate

    I believe the publishers have tried to pick the most cost efective form of ad possible, the budget isn't too big. The tube reaches a lot of people but importantly also has good 'read time' which is useful for a concept like MoneySaving which many haven't heard of before

    martin
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.

    Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.

    Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
  • MissMuppet
    Advert is great, I love reading the ad's on the tube...
    • HappySad
    • By HappySad 11th Jan 06, 1:39 PM
    • 1,962 Posts
    • 667 Thanks
    HappySad
    Great!!! Now more & more people will know about how to save money :0)
    “…the ‘insatiability doctrine – we spend money we don’t have, on things we don’t need, to make impressions that don’t last, on people we don’t care about.” Professor Tim Jackson

    “The best things in life is not things"
  • tigermatt
    The advert looks great! It's a shame I won't see it on the tube.

    • Choccyholic
    • By Choccyholic 11th Jan 06, 7:48 PM
    • 221 Posts
    • 91 Thanks
    Choccyholic
    Master, you have taught me well - I read the small print!
    Nuts just take up space where chocolate ought to be.
    • amateur_saver
    • By amateur_saver 12th Jan 06, 10:20 AM
    • 1,019 Posts
    • 319 Thanks
    amateur_saver
    Excellent book ! Just a pity I won't get to see the 9ft pictures.... It'd be nice to have adverts outside of London too me thinks.....

    A_S xx
    ** Getting back in the swing of saving again.... **


    Trying to find the best deals to save as much as we can..........
  • jb84344
    Master, you have taught me well - I read the small print!
    by Choccyholic
    read it and liked it!

    v. funny
    4oz rice crispies, 4oz butter, 4 mars bars.
    Melt, mix, cool, eat. Yummy!
  • Dora the Explorer
    The centre of the universe is

    Londonistan

    :confused:
    • MSE Martin
    • By MSE Martin 12th Jan 06, 1:06 PM
    • 8,115 Posts
    • 42,285 Thanks
    MSE Martin
    I promise there's no deliberate regional bias in this. The tube is the UK's biggest commuter network, and the focus was on most effective reach of the limited advertising budget - the amount spent would come close to covering even one tv commercial or not many small national newspaper ads, which aren't that responded to anyway.

    martin
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.

    Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.

    Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
    • MastG
    • By MastG 12th Jan 06, 3:43 PM
    • 73 Posts
    • 59 Thanks
    MastG
    Spotted advert at Eastcote tube station (met and picc. lines)
    12/01/2006 so 4 days early !!

    Blimey you are tall !

    Gary
  • Don'tskipit
    Why only advertised in London??

    I first heard about MSE when you had an interview on BBC Radio Merseyside.
    And thank goodness I did. It's the best site on the net.

    So get your publishers to come 'up North'

    Is there any chance of getting a MSE browser?

    Update:

    After all the time I've spent on this site, only just noticed that I can have MSE as homepage. Oh we live and learn. ( Some a bit slower than others!!)
    Last edited by Don'tskipit; 25-01-2006 at 5:38 PM. Reason: Addition
    A smile, a 'please' and a 'thank you' cost nothing



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