Orange Squash double strength con?

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Normal squash is 10% fruit
Double strength is 20% fruit

Value double strength is 85p and 10%
own brand double strength is £1 and 20%

How on earth can they call it double strength? also does anyone know if the herons brand is 10% or 20%?
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  • VoucherManVoucherMan Forumite
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    How on earth can they call it double strength?

    What are they comparing it to? I would assume it was a different way of saying 'concentrated', so you would need to add more water to make an equivalent strength drink. Without something to compare it to though, I see it as nothing more than another marketing ploy to con the gullible out of their money. (assuming they're charging more for this than the equivalent 'regular' version)
  • bsms1147bsms1147 Forumite
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    Yep, it refers to how much water you need to use to dilute the squash to make a drink. Nothing to do with how much fruit concentrate is in it.
  • The amount of fruit in it is directly related to how much water you need.

    When the industry standard is 10% single and 20% double then to claim 10% as double is just dishonest.

    The value double strength is half as strong as double strength but make no reference to this
  • CornucopiaCornucopia Forumite
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    Double strength relates to the taste not the ingredients.

    See also "High Juice" squash.
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  • edited 10 July 2016 at 2:58PM
    extrafisherextrafisher Forumite
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    edited 10 July 2016 at 2:58PM
    Cornucopia wrote: »
    Double strength relates to the taste not the ingredients.

    See also "High Juice" squash.

    the ingredients effect its strength directly. The point im clearly making is value double strength doesnt taste like double strength because it isnt

    High juice means nothing the words double strength should mean its twice as strong as industry standard
  • anotheruseranotheruser Forumite
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    And nobody seems to understand your point.

    You can get double strength with a % of juice, or of something else (can't remember right now).
    Double strength refers to how much water you will need to dilute it with.
    If I don't provide specifics to a question, don't ask for them in your answer.
    When I want specific answers, I'll provide the information.
  • extrafisherextrafisher Forumite
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    Double strength refers to how much water you will need to dilute it with.

    I could label it 10x strength and say add one part orange 40x water. doesnt mean its legitimate.

    Single strength is 4 parts water one part orange, double is 8 parts water. this "double strength" need 4 parts water to taste like other dilute juices. So its not double strength its single strength when compared with the rest of the industry.

    as i say its 85p for value orange and £1 for dilute that is twice as strong, which means you need half as much. So its much better value to get own brand instead of value
  • CornucopiaCornucopia Forumite
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    Lidl High Juice is 99p - get that, it tastes very nice.

    There's so much juice in it that it tastes okay from about 1:20 dilution up to 1:5.
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  • anotheruseranotheruser Forumite
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    Some people worry about silly things in life...
    If I don't provide specifics to a question, don't ask for them in your answer.
    When I want specific answers, I'll provide the information.
  • jon81ukjon81uk Forumite
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    I could label it 10x strength and say add one part orange 40x water. doesnt mean its legitimate.

    Single strength is 4 parts water one part orange, double is 8 parts water. this "double strength" need 4 parts water to taste like other dilute juices. So its not double strength its single strength when compared with the rest of the industry.

    as i say its 85p for value orange and £1 for dilute that is twice as strong, which means you need half as much. So its much better value to get own brand instead of value

    Except the sweetness and flavour will be roughly the same between the value and the regular own-brand. Its just the own-brand uses more real fruit and less flavourings, as actual juice is expensive.

    The fact it is double concentrated doesn't matter, that just relates to how much water is in the bottle versus how much you need to add.
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