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Wickes advertising possibly non existent deal

I saw what I thought was a brilliant offer in a Wickes advert in a football programme for a match on 17 December. Wickes’ own brand combi drill with two batteries reduced from £99.99 to £49.99. By the time I got around to checking the offer on line on 20 December there was no trace of it. I emailed Wickes’ customer services and was asked to send a scan of the advert which I did. The response was that Wickes reserved the right to withdraw an offer at any time. I asked when this offer had been withdrawn but received no further response.

The questions in my mind:
Can a company advertise an offer that did not ever exist?
Should an offer exist at the time the publication is issued?
Is it reasonable for an offer to be withdrawn within a couple of days of being advertised?

Of course I do not know when the offer was withdrawn and I may be wrongly accusing Wickes but if they do not want to answer my question I have to assume that the offer did not exist at the time of publication. Has anyone else had problems with unavailable super deals from Wickes?

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