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AIC early settlement offer

Hi everyone!
I have a debt with AIC (originally from Santander) of £3100. I currently make monthly payments of £30. I'd like to make an early settlement offer at some point soon and am not sure what amount to start at. They sent me a 'special offer' back in January of £2080 to settle it, but that ran out on 31st January apparently! I have looked at the all the advice on here so far which has been really helpful, and I've found a template letter to use and know to get it all in writing, but I'm just not sure about a figure to start at. I was thinking maybe £1240 which is 40%, or should I aim lower initially and negotiate up?
Any help would be much appreciated :) thank you!
Total debts April 2013: £23,389.01
Debt free target date: 20th February 2015 (for a debt free 30th celebration :T)

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