Stop Supermarkets Deliberately Misleading Shoppers

Dragon

Surely it's time for the government to force supermarkets to stop deliberately confusing consumers with misleading shelf price labels? Being able to accurately compare the cost of one item against another is increasingly important in these difficult financial times. If all labels compared like with like i.e. £1.25 per 100 (grams, kilograms, mililitres, litres) it would be simple to tell that a product at £1.10 per 100 is cheaper. Supermarkets deliberately confuse customers into buying more expensive products by mistake. Many people cannot either spend the time, or have the capacity to work out an accurate comparison between £1.25 per 100 ml and £1.00 per 75 ml. Let's stop them taking advantage of that, and insist they make things fair for all to see.

Esqui

Most supermarkets I've been to do put the price per 100g, 100ml, etc, on the ticket.

peachyprice

Yep, I've never seen a SEL giving a unit price breakdown to 75, it's always 100g, 100m, 1lt, 1kg etc. The units that can be used are specified in legislation and include a kilogram, 100g, 10g, litre, 100ml or individual item.

Where are you shopping OP, that they have 75g? It's illegal.

pinkteapot

Which are currently campaigning to sort this out with regard to fruit/veg pricing. Often prices are incomparable because some items are at a price per kg while others are a unit price:

http://www.which.co.uk/campaigns/food-and-health/supermarket-unit-prices/

CoolHotCold

This isn't a consumer issue.

The fact, like Esqui says many already do is comenable.


It is not down to the retailer to spell out what is the cheapest, or the most expensive. What happened to personal responsibility.

JimmyTheWig

peachyprice wrote: »

Where are you shopping OP, that they have 75g? It's illegal.

I would imagine that they are comparing one bottle which is 100ml and another bottle which is 75ml. They are told the price of each bottle.

[But I agree with what has been said. Supermarkets generally show the price per 100ml - or whatever - so the OP's request has already been granted.]

I _thought_ this thread was going to be about what really annoys me - the way they rotate their offers. E.g. one month something might be advertised as "buy one get one free" and the next month it might be advertised as "half price". In both cases they are technically correct but in both cases you're not really getting a special offer because it is always (or at least often) available for that unit price.

squeaky

Tip of the iceberg that is

Check this thread out: Supermarket tricks - watch out for these...