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  • Ms_Chocaholic
    Ms_Chocaholic Posts: 13,537 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    edited 3 January 2011 at 11:45PM
    For those people who like to get the answers correct, or like me, don't want to be embarrassed at getting 0 out of 15, here are the questions.

    Unfortunately I don't know many of the answers - TV, what's that, I'm always on here

    Question 1
    One of the big hits of the autumn was the critically acclaimed Downton Abbey. Penned by Julian Fellowes and set in an Edwardian country house in 1912, it starred Maggie Smith, Hugh Bonneville and Elizabeth McGovern. At which stately home was it filmed?
    Castle Howard
    Knole
    Highclere Castle :D
    Chatsworth

    Question 2
    TV's role at the heart of effective advertising campaigns was once more in evidence at this year's IPA Effectiveness Awards. The following were all worthy winners, but which of them picked up the Grand Prix?
    AMV BBDO for Sainsbury - Feed Your Family for a fiver
    BBH, for Barclaycard - Sliding Our Way Into a Greater Share of The Future
    Fallon London, for Cadbury - The Joy of Content
    MCBD for Hovis - As good today as it's always been :D

    Question 3
    You may have seen Thinkbox's latest TV ad, in which Harvey the dog turns to TV as the best way to get his message across and demonstrate his many skills. You may even be a Facebook friend of Harvey's. Can you spot which of the following is not true of the ad?
    It was watched over 260 million times on TV in the UK
    It was viewed over a million times on YouTube
    Traffic to Thinkbox's site rose by 400 per cent
    Harvey has been offered an honorary dogtorate for marketing by Brunel University :D

    Question 4
    The magnetic force of the schedule is clearly demonstrated by the fact that 89% of on-demand TV is being watched to catch up with linear TV; shows like Glee, where in Episode 1, Will Schuester's team of singing misfits came out of the blocks with a cover of an 80s rock classic. Can you tell us which track they chose to launch the show?
    Can't fight this feeling - REO Speedwagon
    Don't stop believin' - Journey :D
    Don't stop - Fleetwood Mac
    More than a feeling - Boston

    Question 5
    TV viewing continued to rise in 2010. The figures for January to September show that, on average, we watched some 27 hours, 34 minutes of live, linear TV each week. How does this compare to same period last year?
    About an hour more
    About two hours more
    About two and half hours more
    About the same



    Question 6
    Who is Karl Pilkington?
    A Fish out of Water
    A Fool in Paradise
    A Man on a Mission
    An Idiot Abroad :D



    Question 7
    The Thinkboxes celebrate the UK's world-beating TV ad creativity, and we've seen some utterly brilliant stuff in the last 12 months. The latest award was picked up by Virgin Atlantic for their eye-catching and amusing "Feeling good". Which band delivers the soundtrack? (It probably won't help, but you could always press play and have a listen...)
    Muse :D
    Radiohead
    Los Campesinos!
    Bloc Party



    Question 8
    Who, in the hit TV ad from Yeo Valley, is "a proper cow... a pedigree Friesian with know-how?" Check it out in the player...
    Betsy
    Daisy :D
    Florence
    Rosie



    Question 9
    This year saw the UK's first ever televised election debate, not only something quite new in the evolution of our democracy, but also a gripping bit of telly that got tens of thousands of us Twittering, Facebooking and Googling - plus millions chewing it over in living rooms and pubs across the nation. How many debates between the three main party leaders were broadcast on national TV?
    2 debates
    3 debates :D
    4 debates
    5 debates



    Question 10
    In October, T-mobile welcomed 35,000 passengers to Terminal 5 with some uplifting and tuneful a capella. Thin Lizzy was heard, Mel Torm! was in there, as were the Kaiser chiefs, but which of these was not sung in the ad "Welcome Home"?
    Home Lovin' Man - Andy Williams :D
    At Last - Etta James
    The Passenger - Iggy Pop
    I Knew You Were Waiting (For Me) - George Michael and Aretha Franklin



    Question 11
    Our recent 'Tellyporting' research revealed the extent to which two-screen viewing (watching TV while also using companion internet-enabled device such as a laptop, tablet, or smartphone) is developing. Which of the following findings came out of the research?
    52% claim to have gone shopping online while watching live TV
    44% claimed to have used social networks such as Facebook and Twitter while watching TV
    Broadcaster catch-up services are the most popular destinations
    All of the above



    Question 12
    It's great to be able to use TV technology to record something for later viewing but, as a proportion of total TV viewing (all individuals), what percentage is actually time-shifted?
    4.2%
    5.4%
    6.8%
    7.3%



    Question 13
    Who does the comedy voice over for the Barclay's 'Take one small step' campaign? If you're not sure, have a play of the film on the left; it's a tale of a woman, a ceramic sheepdog and some uncooperative piggy banks.
    Ricky Gervais
    Stephen Merchant :D
    Ben Miller
    Jimmy Carr


    Question 14
    This year, research from the IPA revealed the direct correlation between strong advertising creativity and business success. It found that creatively awarded advertising campaigns are considerably more efficient at delivering business success than those that are not creatively awarded: but by how much?
    8 times
    11 times
    13 times
    15 times



    Question 15
    Finally, in the brilliant, Thinkboxes-winning TV ad for March/ April from John Lewis' (opposite), which of these life stages or events are not featured in the ad?
    A sixth birthday party
    Graduation :D
    Marriage
    Moving House
    Thrifty Till 50 Then Spend Till the End
    You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the people all of the time
  • redsteph
    redsteph Posts: 51 Forumite
    Muse is the answer to question 7 - Saw the ad on TV today
  • Question 9: 3 debates
  • Question 13: Stephen Merchant
  • Question 8: Daisy
  • melorablack
    melorablack Posts: 1,113 Forumite
    1,000 Posts Combo Breaker
    Question 4 is Don't Stop Believin'
  • Tishie
    Tishie Posts: 147 Forumite
    Question 10 answer is - Home Lovin' Man - Andy Williams
  • buses7675
    buses7675 Posts: 837 Forumite
    Question 15: Graduation!
    completed Uni in 2004 without any student debt - woohoo!
  • Question 2 is MCBD Hovis...

    here.. http://www.thinkbox.tv/server/show/nav.750
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