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kippo1
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Answer the questions (they don't need to be right)
Enter None in company section
When you get to the section to enter 4 e-mail address's just hit send.
https://www.thinkbox.tv/server/show/nav.1047
Answer the questions (they don't need to be right)
Enter None in company section
When you get to the section to enter 4 e-mail address's just hit send.
https://www.thinkbox.tv/server/show/nav.1047
0
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For those people who like to get the answers correct, or like me, don't want to be embarrassed at getting 0 out of 15, here are the questions.
Unfortunately I don't know many of the answers - TV, what's that, I'm always on here
Question 1
One of the big hits of the autumn was the critically acclaimed Downton Abbey. Penned by Julian Fellowes and set in an Edwardian country house in 1912, it starred Maggie Smith, Hugh Bonneville and Elizabeth McGovern. At which stately home was it filmed?
Castle Howard
Knole
Highclere Castle
Chatsworth
Question 2
TV's role at the heart of effective advertising campaigns was once more in evidence at this year's IPA Effectiveness Awards. The following were all worthy winners, but which of them picked up the Grand Prix?
AMV BBDO for Sainsbury - Feed Your Family for a fiver
BBH, for Barclaycard - Sliding Our Way Into a Greater Share of The Future
Fallon London, for Cadbury - The Joy of Content
MCBD for Hovis - As good today as it's always been
Question 3
You may have seen Thinkbox's latest TV ad, in which Harvey the dog turns to TV as the best way to get his message across and demonstrate his many skills. You may even be a Facebook friend of Harvey's. Can you spot which of the following is not true of the ad?
It was watched over 260 million times on TV in the UK
It was viewed over a million times on YouTube
Traffic to Thinkbox's site rose by 400 per cent
Harvey has been offered an honorary dogtorate for marketing by Brunel University
Question 4
The magnetic force of the schedule is clearly demonstrated by the fact that 89% of on-demand TV is being watched to catch up with linear TV; shows like Glee, where in Episode 1, Will Schuester's team of singing misfits came out of the blocks with a cover of an 80s rock classic. Can you tell us which track they chose to launch the show?
Can't fight this feeling - REO Speedwagon
Don't stop believin' - Journey
Don't stop - Fleetwood Mac
More than a feeling - Boston
Question 5
TV viewing continued to rise in 2010. The figures for January to September show that, on average, we watched some 27 hours, 34 minutes of live, linear TV each week. How does this compare to same period last year?
About an hour more
About two hours more
About two and half hours more
About the same
Question 6
Who is Karl Pilkington?
A Fish out of Water
A Fool in Paradise
A Man on a Mission
An Idiot Abroad
Question 7
The Thinkboxes celebrate the UK's world-beating TV ad creativity, and we've seen some utterly brilliant stuff in the last 12 months. The latest award was picked up by Virgin Atlantic for their eye-catching and amusing "Feeling good". Which band delivers the soundtrack? (It probably won't help, but you could always press play and have a listen...)
Muse
Radiohead
Los Campesinos!
Bloc Party
Question 8
Who, in the hit TV ad from Yeo Valley, is "a proper cow... a pedigree Friesian with know-how?" Check it out in the player...
Betsy
Daisy
Florence
Rosie
Question 9
This year saw the UK's first ever televised election debate, not only something quite new in the evolution of our democracy, but also a gripping bit of telly that got tens of thousands of us Twittering, Facebooking and Googling - plus millions chewing it over in living rooms and pubs across the nation. How many debates between the three main party leaders were broadcast on national TV?
2 debates
3 debates
4 debates
5 debates
Question 10
In October, T-mobile welcomed 35,000 passengers to Terminal 5 with some uplifting and tuneful a capella. Thin Lizzy was heard, Mel Torm! was in there, as were the Kaiser chiefs, but which of these was not sung in the ad "Welcome Home"?
Home Lovin' Man - Andy Williams
At Last - Etta James
The Passenger - Iggy Pop
I Knew You Were Waiting (For Me) - George Michael and Aretha Franklin
Question 11
Our recent 'Tellyporting' research revealed the extent to which two-screen viewing (watching TV while also using companion internet-enabled device such as a laptop, tablet, or smartphone) is developing. Which of the following findings came out of the research?
52% claim to have gone shopping online while watching live TV
44% claimed to have used social networks such as Facebook and Twitter while watching TV
Broadcaster catch-up services are the most popular destinations
All of the above
Question 12
It's great to be able to use TV technology to record something for later viewing but, as a proportion of total TV viewing (all individuals), what percentage is actually time-shifted?
4.2%
5.4%
6.8%
7.3%
Question 13
Who does the comedy voice over for the Barclay's 'Take one small step' campaign? If you're not sure, have a play of the film on the left; it's a tale of a woman, a ceramic sheepdog and some uncooperative piggy banks.
Ricky Gervais
Stephen Merchant
Ben Miller
Jimmy Carr
Question 14
This year, research from the IPA revealed the direct correlation between strong advertising creativity and business success. It found that creatively awarded advertising campaigns are considerably more efficient at delivering business success than those that are not creatively awarded: but by how much?
8 times
11 times
13 times
15 times
Question 15
Finally, in the brilliant, Thinkboxes-winning TV ad for March/ April from John Lewis' (opposite), which of these life stages or events are not featured in the ad?
A sixth birthday party
Graduation
Marriage
Moving HouseThrifty Till 50 Then Spend Till the End
You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the people all of the time0 -
Muse is the answer to question 7 - Saw the ad on TV today0
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Question 9: 3 debates0
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Question 13: Stephen Merchant0
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Question 8: Daisy0
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Question 4 is Don't Stop Believin'0
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Question 10 answer is - Home Lovin' Man - Andy Williams0
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Question 15: Graduation!completed Uni in 2004 without any student debt - woohoo!0
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0
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Question 3 is 4
http://www.thinkbox.tv/server/show/ConWebDoc.26270
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