Renault Le Cheque offer

chamo

Hi all, long time lurker first time poster...

I'm hoping someone with a bit of inside knowledge about Renault dealers might be able to help me.

Does anyone know how the Renault Le Cheque offer is funded? Is it the dealer or is it Renault who pay the cashback?

I chatted to a dealer about a Clio recently and he gave me a quote. Since then, the Le Cheque offer has come along and Renault are offering 1000 pounds as cashback on Clios. I'm wondering should I be going back to the sales guy and immediately asking for another 1K off? I figured if the money comes straight from Renault he has no justification for refusing me (other than being a typical salesperson... and I can push pretty hard for the discount. No doubt my sales guy will suggest the cashback comes from the dealer and that he can't pass it on.

I'm in Belfast, if it makes a difference, so I'm a bit limited on dealer choices.

Thanks!

anewman

I would imagine it will be a Renault funded deal as I doubt Renault could convince all dealers to dish out their profits. They'll probably argue there's enough taken off already, and if you don't want to buy then you may as well go elsewhere.

The deal probably just reflects Renaults approach to the market anyway - probably somewhat like Lexmark printers but on a bigger scale (i.e. you sell a printer for £30 with half full cartridges, then you sell the cartridges for £30 black and £30 colour.) Lesson to be learned, buy a better more expensive printer with cheaper consumables and ownership over it's life will be cheaper. Any particular reason you're after a Renault Clitoris anyway?

danny69

This is a clever marketing tool. They get people looking at their offer thinking 'this is great'. Problem is, there will be no bargaining given to the consumer. If you went into a dealership then you could usually negotiate some freebies, or some discount.The problem is that by knocking £1000 off then you wont get any of this, the dealer is in a strong position. I would think they will say that your quote is now invalid and that the offer is to new business only etc.

Inactive

Ever stopped to think why Renault need to pay customers to take their stuff off of their hands?:rolleyes:

Road_Hog

Danny69's answer is pretty much right.

There are two sorts of promotions that manufacturers run. The advertised one, where the prices and money off promo are all set and worked back from retail and it is all set in stone and run as a campaign. You're unlikely to see much benefit from this type of offer.

The other is where a manufacturer needs to meet a monthly, quarterly or yearly target or has excess stock of a certain model or is working a run out of an existing model in time for a new product launch. This is where they will "put money on the bonnet" "put a monkey on the bonnet", this means that typically the dealer will have an extra £500 over and above all standard margins & bonuses. This is then left to the dealer to use as he wishes on a local level with the proviso that he shifts the stock. This money is generally passed on to the customer but stops the retail price being distressed at a national level and is purely tactical.

bigturnip

All of these offers, such as cashback, 0% apr, free trim upgrades, free insurance etc. are worthless, because they'll only apply if you pay list price for the car.

chamo

Thanks everyone!

Sounds like I'm might be fighting a losing battle by going with this. I'm already in two minds about the purchase but that deal was swaying it for me a bit. My last offer was about 10% off without even getting into serious negotiation and another grand would've made a big difference. Maybe time to get the classifieds out and buy a 10 year old BMW M3 (ahahhaha - I wish).

We actually have a previous generation Clio at the moment and have had a great time with it. It's been totally reliable and fun to scoot around in, plus cheap. Sounds like we were lucky...