Discount stores - so much more generous!?

BlueBella
BlueBella Posts: 10,369 Forumite
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in Compers chat corner
I have often wondered why the likes of B&M, Aldi, Nisa, Poundland etc give so much more away on their social media sites than the likes of John Lewis, M&S and Debenhams? Their prizes range from large hampers to £50/£100 vouchers and often several times a week, yet the larger non discount stores run a giveaway once in a blue moon! Anyone know why? :question:

Some supermarkets are more generous than others too eg Morrisons and Iceland run loads of social media comps, whereas Tescos and Sainsburys hardly ever mention the word 'giveaway'! :eek::eek:
:TA big thanks to all who post and sprinkling lucky dust to all who enter :smileyhea
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  • Zanzib
    Zanzib Posts: 5,375 Forumite
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    Probably because B&M, Aldi, Nisa, Poundland have a lower profile and need the publicity.

    Morrisons and Iceland probably have few stores, so again need to heighten consumer awareness and footfall.
  • mjm3346
    mjm3346 Posts: 46,886 Forumite
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    edited 25 April 2017 at 9:35AM
    Maybe they need to get more of a "buzz" going as some of them have a smaller user base, also more likely that their customers/potential customers are price driven and attracted by competitions, depends how the marketing dept splits the budget (Hampers from one of the "cheaper" ones are usually £10 worth of items and not a wicker basket so not exactly over generous*).
    The Currys wish list stopped because they wanted to spend the money pushing black Friday/cyber Monday instead.


    (One posted today, it's poundland that describes £10 worth of gardening items of their choice as a "Gardening Hamper", the value is only in the T&Cs)
  • BlueBella
    BlueBella Posts: 10,369 Forumite
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    Thanks xxx
    :TA big thanks to all who post and sprinkling lucky dust to all who enter :smileyhea
  • janE1956
    janE1956 Posts: 2,212 Forumite
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    The sainsbury mag ones are on here every month
  • ikkle87
    ikkle87 Posts: 8,449 Forumite
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    Tesco's do loads of comps and with rather generous prizes too but they tend to be focussed around instore and purchases rather than social media apart from the weekly twitter/fb comp for £50 they just did a massive promo with walkers snap n share giving away ps4's, footballs, headphones etc
    You never know how strong you are until being strong is the only choice you have.

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  • BlueBella
    BlueBella Posts: 10,369 Forumite
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    janE1956 wrote: »
    The sainsbury mag ones are on here every month

    Oh yes, forgot about tjose! :o
    :TA big thanks to all who post and sprinkling lucky dust to all who enter :smileyhea
  • One-Eye
    One-Eye Posts: 66,435 Forumite
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    Being a "Discount" business doesn't mean it isn't a large and profitable business (think of Ryanair compared to British Airways for example). B&M turnover is about £2.2bn with underlying profits approx £200m and Poundland manages just over half of that. They employ about 40,000 between them.

    They will have marketing budgets in proportion to their size, and whereas John Lewis and M&S spend millions on expensive Christmas TV adverts, the discounters prefer to spend on leaflets and comps.
  • sleepyjones
    sleepyjones Posts: 6,087 Forumite
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    I kinda assume that a shop like John Lewis (for example) would see running a competition as cheapening the brand, don't know if that's the reality of it though.
  • xoxlauraxox
    xoxlauraxox Posts: 3,795 Forumite
    I think some businesses spend more Money on advertising their through TV and high cost advertising. Some decide to use a smaller budget on mainstream advertising and save a lot of money by promoting the brand through competitions.
    Thanks to everyone that posts :T:money:
  • Blueyez
    Blueyez Posts: 2,983 Forumite
    mjm3346 wrote: »
    The Currys wish list stopped because they wanted to spend the money pushing black Friday/cyber Monday instead.



    I only got into comping after that was pulled, yet I hear so much about it. The Advents last year in my opinion were a bit meh, the year before there seemed to be so much more so I can only imagine what they used to be like.
    2018 wins-12wins
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