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  • FIRST POST
    • jobdone1
    • By jobdone1 20th Apr 17, 12:59 PM
    • 683Posts
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    jobdone1
    Help with small new business
    • #1
    • 20th Apr 17, 12:59 PM
    Help with small new business 20th Apr 17 at 12:59 PM
    Good morning guys need some help setting up a small business sole trader at Home dog grooming would like to have a website but don't want costs running out of control just to get my business out there in the local and surrounding areas I have advertised with local advertisements but was wondering if any of you guys can give any tips on how to set up a website and get my name out there to drum up some more business any advice or tips would be brilliant and I would appreciate any help for any links that are provided thank you for your time
Page 1
    • phill99
    • By phill99 21st Apr 17, 4:30 PM
    • 7,736 Posts
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    phill99
    • #2
    • 21st Apr 17, 4:30 PM
    • #2
    • 21st Apr 17, 4:30 PM
    I have been in business nearly 15 years now. Had a website for 12 years. I keep statistics of where all of my job leads come from and as a result I can honestly say that the number of leads that I have had as a result of my website is: ZERO.


    Would I have one again if just starting out? No.


    You will be better exploiting social media. Set up a Business page on Facebook. Set up a pinterest page with lots of pics of dogs, dog homes, dog outfits etc. The same for Instagram. If you have Twitter, then tweet about your new business! Remember social media is the first time in the history of marketing that your product or service can be pushed into someone handbag, table or pocket, 24 hours a day, 365 days a year. If you don't have a social media presence you will struggle in business. I am quite convinced that in 10 years, the businesses that don't use social media wont exists!!


    Additionally, get a free listing on yell.com. Check with your local council to see if they have a website promoting local businesses.


    Also try and get involved with local business networking. People buy from People! It is a way to actually speak to people about your business and build up relationships. Speak with ancillary companies like dog walkers and pet sitters and offer them a referral fee if they push clients to you (and reciprocate).


    Good luck
    Eat vegetables and fear no creditors, rather than eat duck and hide.
    • lovinituk
    • By lovinituk 21st Apr 17, 4:33 PM
    • 4,849 Posts
    • 5,322 Thanks
    lovinituk
    • #3
    • 21st Apr 17, 4:33 PM
    • #3
    • 21st Apr 17, 4:33 PM
    For your line of business social media is far better to start out with than a website. I wouldn't worry about a website for now.
    The following is my forum signature and not necessarily a response to your post:
    "To be truly successful you must live a few years of your life like others won’t so you may live the rest of your life like others can’t"
    • sjbrun
    • By sjbrun 21st Apr 17, 5:30 PM
    • 398 Posts
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    sjbrun
    • #4
    • 21st Apr 17, 5:30 PM
    • #4
    • 21st Apr 17, 5:30 PM
    From your post you may need to proof read what you write if you are going to do your own promotion. You didn't use any full stops and had various typos. Just be careful how you come across when promoting yourself with a website or social media.
    • jobdone1
    • By jobdone1 21st Apr 17, 9:37 PM
    • 683 Posts
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    jobdone1
    • #5
    • 21st Apr 17, 9:37 PM
    • #5
    • 21st Apr 17, 9:37 PM
    Sorry was using phone text speak
    • fishybusiness
    • By fishybusiness 21st Apr 17, 9:59 PM
    • 1,069 Posts
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    fishybusiness
    • #6
    • 21st Apr 17, 9:59 PM
    • #6
    • 21st Apr 17, 9:59 PM
    If you don't have a social media presence you will struggle in business.
    Bit OTT??

    We started about a year ago, have social media, website, parish mags and leaflets.

    Social media got us competing with the bottom end of the market, we are all but done with it. We get much better clients by picking our postcodes and leafleting, plus parish magazines.

    Website, we pick up the odd bit of work through the website, and have recently agreed a really good job that came via our website.

    Worth mentioning that adverts either leaflets or magazines that have a website reference are useful - potential clients see the ad and go off to the website to look for more info.
    • eggha
    • By eggha 22nd Apr 17, 4:01 PM
    • 218 Posts
    • 172 Thanks
    eggha
    • #7
    • 22nd Apr 17, 4:01 PM
    • #7
    • 22nd Apr 17, 4:01 PM
    OP, as you doubtless know, the issue with a website is that the search engines people use to go looking for "dog grooming" present the results in a specific order so a new website is likely to be on page 3,000 and few if any people ever read more than the first 2 pages of results

    therefore designing the website is not the important bit, it is paying someone to do the search engine optimisation (SEO) which really matters if you want the website to bring in new business. And SEO is not cheap for obvious reasons, as others have said therefore don't attach much significance to a website for a start out business competing for such a general thing as mere dog grooming where there are already thousands of competitors. get a reputation for yourself by using other sources to promote your business but by all means have a website to direct people to if you want some sort of interactive function built into it to make your admin chores easier, for example, an online booking service.

    If on the other hand you simply take bookings by e mail and phone, any website you have is nothing more than a static advert, and so likely to be not very cost effective as a start up promotion. As a further example note how this guy got started "canvassing Clapham Common with home printed business cards". 9 years later his website is still pretty basic (and has spelling mistakes in it!) but he is now a very successful local businessman https://www.brucesdoggydaycare.co.uk/about
    Last edited by eggha; Yesterday at 2:24 AM.
    • fishybusiness
    • By fishybusiness 22nd Apr 17, 10:19 PM
    • 1,069 Posts
    • 655 Thanks
    fishybusiness
    • #8
    • 22nd Apr 17, 10:19 PM
    • #8
    • 22nd Apr 17, 10:19 PM
    Yep, SEO is the clever bit.

    But.....you mention a website being a static advert, I see it differently, I see it as a part of an advertising process, which changes as a business grows and changes.

    It compliments leaflets and adverts elsewhere, and can be as dynamic or as static as the owner wishes.

    Think about leaflets, 2% to 5% takeup, anyone remotely interested will have a look at the website if it is up and running - and so a way to display your skills - much like a shop front.

    Doesn't have to be well SEO'd as a start up, more a compliment to other ads.

    Also, I find some potential clients use the contact page to get in touch rather than calling the number in the ads seen elsewhere.

    Plenty of businesses don't have a website, plenty do, I'm just pointing out some of the postives that were rather glossed over earlier in the thread.
    Last edited by fishybusiness; 22-04-2017 at 10:23 PM.
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