M D L A

Never heard it referred to as MDLA. That is probably some tied company's name for it. Decreasing term assurance or mortgage decreasing term assurance are the most common terms used. Generically, it is just decreasing term assurance.

Plan Life assurance (subject to certain minimal criteria) is currently unregulated and if there is little justification needed to sell whatever they want. There is some regulation coming in but it can still be sold with the smallest of justification needed.

I have seen level term sold in place of decreasing term. Often when the person doesnt have enough life cover of their own. I consider a real low budget option and its not ideal.

I can see why the tied agents would prefer to sell level term rather than decreasing as every few pounds extra goes to their targets.